April Sands

Owner / Executive Pageant Director


The Miss Newport Beach Pageants was restarted in 2005 during discussions at the Newport Beach Centennial Events Planning Meetings.  After years of producing many succesful events starting with the 1st annual pageant in 2007,  B Scene Agency has passed the “Crown” to April Sands new Owner and Executive Producer who Crown the Miss Newport Beach & Miss Corona Del Mar in 2017.

April is a Southern California native, graduating from University of Southern California Annenberg School of Communications. Growing up as dancer and performing on stage, led her to modeling and pageants at the age of 16. When she first started competing, she won and judgednumerous local and state pageants. One of the many titles won was Miss Riverside where she went on to represent the Inland Empire as a finalist in the televised Miss Eye on L.A. co-host talent search. In 1993, April had the opportunity to join the evolution phase of the mobile industry with GTE Wireless in public relations and event production.

She rapidly took the lead as a company spokesperson. Cultivating her craft in public relations and media skills at Verizon Wireless, she worked with state dignities, news media, as well as coached top executives and presenters for speaking engagements and press interviews throughout the country.

She and her husband, Brian, along with their two daughters are happy to call Southern California home. April is thrilled to continue pursuing her dreams as a pageant coach and the new owner/producer of the Newport Beach Pageants USA where she can utilize her pageant and corporate skills together to help empower young girls and women.oc_article

Throughout the years the pageant has been held of large yachts, Port Theater, Balboa Bay Club and Five Crowns. This year we are excited to be holding the pageant at Port Theater again to celebrate the 10th Annual event.


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